FILL YOUR HOME WITH MUSIC
For this campaign, we wanted to demonstrate how SONOS could fill a home with music by using color to visualize sound. So we teamed up with director, Mark Romanek and Rick Rubin to create a beautiful campaign that celebrated the perfect marriage of music and color in a home.
PLAYBAR
As a part of the campaign, we launched a film that solely focused on PLAYBAR. The execution merged a classic western showdown from Once Upon A Time in the West with Bob Marley's "I Shot the Sheriff". Produced by Sam Spiegel of N.A.S.A., Karen O of the Yeah Yeah Yeahs creates a contemporary cover of the Marley classic. Once it debuted on the film, the track became available on iTunes and was immediately featured on the Homepage. It was picked up by Hype Machine, Pitchfork, Rolling Stones, USA Today and over 20 other blogs. Soon it reached the top of the Alternative music charts.
MILTIROOM
MINI BUT MIGHTY
CREDITS
Director | Mark Romanek
Lead Creatives | Ben Dean / Harrison Luongtran