MADE BY YOU

 

This is a campaign that celebrates you. The Chuck Taylor wearers from around the globe.
The young, the old, the artists, the musicians, the actors, the nerds, the nobodies, the up-and-comers, even the famous.
Their Chucks are a part of who they are. Every scuff, stain and doodle all help shape their story. Every pair is made by you.

See the campaign in FastCompany, Fader and Hypebeast.

Utilizing iconic OOH we turned the world into a gallery for our art exhibition that paid homage to the lives lived within Chuck Taylors.

We shot 400+ portraits.

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Each portrait dominated subways, metrolites and iconic OOH globally.

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Each major city also conducted their own curated gallery spaces which included immersive 360° experiences that allowed people to view the Chucks owners lives through Google Cardboard.

Case Study

Awards:

D&AD - Converse: Made By You // 2015
Bronze - Outdoor / Poster campaign

Cannes - Converse: Made By You // 2015
Bronze - Film Craft

Cannes - Converse: Made By You // 2015
Shortlisted - Titanium and Integrated

Cannes - Converse: Made By You // 2015
Shortlisted - Outdoor

Cannes - Converse: Made By You // 2015
Shortlisted - Press x3

Cannes - Converse: In Their Chucks // 2015
Shortlisted - Cyber

YCN Awards - Converse: Made By You // 2015
Graphic Design

FWA AWARD:  In Their Chucks // 2015
Website Of The Day

CREDITS

Lead Creatives  |  Ben Dean / Jane Cronk

Director  | We Are From LA 

DP  |  Alexis Zabe

Editor  |  Sam Ostrove 

Production Company  |  Iconoclast