MFCEO

Website, Print, OOH, banners for K-SWISS Micro Tubes campaign.

After successfully endorsing K-SWISS Tubes, Kenny Powers takes over K-SWISS as CEO, enlisting the world's baddest athletes to help him un-suck the sports world and to get everyone training in Micro Tubes. 

The campaign won a 2012 One Show Gold Pencil.

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CREDITS 

Lead Creatives  |  Matt Murphy / Matt Heath / Jay Kamath / Ben Dean / Teddy Miller